Why Do I Need a Mission Statement?
A restaurant’s mission statement expresses the values of the business. Oftentimes, mission statements can be viewed negatively, either considered cliché or simply unnecessary, but this is a failure of the company to properly convey its message. The best restaurant mission statements will not only inform customers as to the values of the business but will direct the culture inside of the business.
Your restaurant’s mission statement should be able to attract customers with shared values, direct the attitude of employees, and remind those at the top of the purpose of the company. So how do you begin to write a successful mission statement, and what are some examples of other restaurant mission statements?
Where Do I Start?
The first step is to have the right attitude going into the creation of your mission statement. Don’t start writing your mission statement from the perspective that it is mandatory. Instead, look at this as an opportunity to clearly express what separates your restaurant from others.
To start, make a list.
- What kind of restaurant are you?
- What do you do differently that others do not?
- What kind of restaurant are you not?
- What value do you offer to your customers?
- What value do you offer to your community?
- What is your restaurant’s overall goal, for customers, for employees, for owners, and for the world?
What Should a Mission Statement Sound Like?
When it comes time to write your restaurant’s mission statement, keep the language simple, concise, and concrete. Create a clear picture in the minds of your audience and be honest. Your restaurant may not save the world, and that’s okay. Whether your goal is to simply serve the best food in your industry or to advance sustainable food practices, the mission statement that will best connect with your audience is the one that represents your restaurant most accurately, not the one that tells the audience what you think they want to hear. As you will see in the example restaurant mission statements, some may only take a few words while others require a full paragraph to fully express the mission. When writing your restaurant’s mission statement, focus on clarity and honesty. Write down what you want your restaurant to stand for, no matter how many or few words that may take.
Is a Vision Statement Different from a Mission Statement?
Finally, you may have also seen what is referred to as a vision statement. For some restaurants, the mission and vision statements are intertwined, and for others, they form two separate, unique statements. A vision statement is an expression of your restaurant’s future.
- What kind of restaurant do you want to become?
- What do you ultimately want to do for your customers, employees, and community?
Whereas the mission statement is about what your restaurant is and stands for, the vision statement is about how you intend to grow your restaurant or those around you. For some, the mission statement is the vision: We do what we do, and we are who we are because of how we envision the future.
For others, the mission statement informs the vision: We do what we do, and we are who we are and hopefully that leads to a future outcome. Either way, if you intend to have a restaurant vision statement, be aware of how it interacts with your restaurant’s mission statement so you can create an overall unified message.
Examples of Restaurant Mission Statements:
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
2. D.P. Dough
At D.P. Dough, we make craveable calzones and lifelong fans.
Be our best in the eyes of our team members, customers, community and shareholders.
Be our BEST:
Best Place to Work, creating an atmosphere of fun, fulfillment, teamwork, creativity and resourcefulness. Dealing with everyone in an open and ethical manner.
Best Service, delighting everyone we serve.
Best Neighbor, serving and enhancing the communities in which we work and live.
Best Run Business, utilizing the best people and the best products.
4. Bahama Bucks
To Bless our Guest by creating the Ultimate Tropical Dessert Experience.
Product Mission – Provide customers the finest quality cookies, beverages, savory items, and ice cream in the most efficient time in a friendly, welcoming environment.
Community Mission – Provide community support through coaching and training a unique team of veterans, disadvantaged workers, aged-out foster care teens, and others who are trying to rebuild their life. This team will not only serve the best product in this city, but will serve the community by sponsoring local schools, churches, hospitals, and colleges with frequent community events.
Economic Mission – Operate and grow at a profitable rate through sound economic decisions.
Be our customers’ favorite place and way to eat and drink.
Serve good food, give great service, give back to the community, think family and make people happy.
Some want to make superior sandwiches. Some want to make the world a better place. We want to do both.
To become America’s most loved restaurant brand.
10. Medieval Times
Our valued team is fueled by the passion to provide our guests with genuine hospitality and exciting entertainment. It is our honor and privilege to care for our animals and to be good corporate citizens in our communities.
Opening hearts and minds one story at a time.
12. Raising Cane’s
Our vision is to have locations all over the world and be known as the brand for quality chicken finger meals, a great crew, cool culture, and active community involvement.
13. Krispy Kreme
To make the most awesome doughnuts on the planet every single day.
To serve the world flavor.
15. Firehouse Subs
To carry on our commitment to and passion for hearty and flavorful food, heartfelt service, and public safety.
Give the customers what they want, when and where they want it.