As customers invest more energy into searching for the perfect restaurant, more Americans than ever consider gluten-free options essential. Nearly 3.1 million people adhere to gluten-free diets according to a 2017 study from the Mayo Clinic, making the restriction three-times more popular than it was in 2009. The gluten-free phenomenon, now [...]
Skip the article. Download the checklist now! Restaurants that are getting ready to prepare an LTO promotion sometimes need a running start to get their planning jump-started. From concept to execution, there a lot of steps, and many of them need to be completed at approximately the same time. [...]
We are living in a golden age of home food delivery thanks to online platforms that bring meals to our doorstep with the tap of a smartphone. Apps - like DoorDash and Grubhub - have boosted the market of online food deliveries not only for Millennials, but also for the 35-44 [...]
This year, many American families will celebrate Easter by eating out. In 2013, the National Restaurant Association estimated that 33 million Americans would celebrate Easter by dining out, with buffets being their most sought-after choice. Half of last year’s restaurant guests said they visited a restaurant at lunchtime, 44% said they [...]
In recent years, perhaps no brand has been more successful in building a brand ambassador program than theSkimm. The American media company - known for its daily newsletter - incentivized readers to become “Skimm’bassadors” with free totes for all and trips to New York for the best of them. In [...]
10 Creative Restaurant Valentine's Day Promotions Valentine’s Day is second largest holiday for restaurants in the U.S. Last year, WalletHub estimated that $18.2 billion changed hands to celebrate love, with an average per-couple cost for a Valentine’s evening out of almost $74. With this in mind, how could you get customers [...]
Tis’ the season to start your Christmas restaurant promotions! When you are marketing for the holidays, many businesses struggle to make their promotions festive while avoiding over-the-top strategies that tend to put off customers. The key to effective Christmas local store marketing ideas is authenticity and remaining on-brand with your establishment. [...]
Franchisees are an amazing asset for restaurants, but even the greatest assets can have drawbacks. There are three main ways in which franchisees can endanger your restaurant’s brand, often unknowingly. These problems often come with the territory of working with individuals and groups separated by distance and demographics. It helps to [...]
Thanksgiving kicks off the holiday season and typically is one of the quietest days for many restaurants, but it doesn’t have to be. With the right promotion, you can target the right patrons who are staying clear of the kitchen during Thanksgiving. Driving traffic to your location takes the right marketing, [...]
Developing content for your promotional items and menus can be an incredibly frustrating task. How do you describe a delicious meal in a way that doesn’t sound hokey but will get across the message that this food is worth buying? How do you keep your restaurant’s marketing strategies on-brand with [...]
