Harvard Business Review predicted more than 30 years ago that point of purchase sales would only continue to become more important as impulse buying increased and customers became less inclined to listen to the more direct suggestions of out-of-store advertisements. The best POP areas for profits and increased sales work with [...]
You have a major investment on the line and one chance to do it right. Only 20 percent of new businesses survive beyond their first year and only half of those businesses remain after five years, according the U.S. Small Business Administration. A lot can happen between the inception, launch and [...]
Why is training important? Taking the proper steps to train your staff is crucial to your company and brand. Not only will having a well trained restaurant staff decrease errors and mistakes, it will also clear up confusion and ensure all employees are given equal knowledge on the company and their [...]
What are Limited Time Offers? A limited time offer also known as an LTO, is a special menu item or items that are available for a short period of time. This includes seasonal items as well as discounts and promotions. Restaurants use limited time offers, or LTOs, for numerous reasons: They [...]
As customers invest more energy into searching for the perfect restaurant, more Americans than ever consider gluten-free options essential. Nearly 3.1 million people adhere to gluten-free diets according to a 2017 study from the Mayo Clinic, making the restriction three-times more popular than it was in 2009. The gluten-free phenomenon, now [...]
Skip the article. Download the checklist now! Restaurants that are getting ready to prepare an LTO promotion sometimes need a running start to get their planning jump-started. From concept to execution, there a lot of steps, and many of them need to be completed at approximately the same time. [...]
We are living in a golden age of home food delivery thanks to online platforms that bring meals to our doorstep with the tap of a smartphone. Apps - like DoorDash and Grubhub - have boosted the market of online food deliveries not only for Millennials, but also for the 35-44 [...]
This year, many American families will celebrate Easter by eating out. In 2013, the National Restaurant Association estimated that 33 million Americans would celebrate Easter by dining out, with buffets being their most sought-after choice. Half of last year’s restaurant guests said they visited a restaurant at lunchtime, 44% said they [...]
In recent years, perhaps no brand has been more successful in building a brand ambassador program than theSkimm. The American media company - known for its daily newsletter - incentivized readers to become “Skimm’bassadors” with free totes for all and trips to New York for the best of them. In [...]
10 Creative Restaurant Valentine's Day Promotions Valentine’s Day is second largest holiday for restaurants in the U.S. Last year, WalletHub estimated that $18.2 billion changed hands to celebrate love, with an average per-couple cost for a Valentine’s evening out of almost $74. With this in mind, how could you get customers [...]
