Why Do I Need a Mission Statement? A restaurant’s mission statement expresses the values of the business. Oftentimes, mission statements can be viewed negatively, either considered cliché or simply unnecessary, but this is a failure of the company to properly convey its message. The best restaurant mission statements will not only [...]
1. Promote a “Friends-giving” restaurant event and take reservations. Then blast it on social media. Thanksgiving promotions can be a better alternative to cutting prices. To attract groups, offer a Friends-giving party with special offers. More importantly, let EVERYONE know about your event via E-blasts, your website and social [...]
Consumers spend $74.2 billion per year on coffee in the U.S., according to a 2015 study conducted by the National Coffee Association, making cafes a strong frontier for sky-rocketing revenue. However, in an increasingly competitive market, business owners must navigate the promotion of their cafés with more precision than ever. Below, [...]
Every team needs a coach and all coaches need new plays for game day. Stay in the know and learn from leaders on the restaurant scene with our picks for the best restaurant marketing blogs. 10. Fast Casual Despite the name, this blog offers valuable tips for restaurants of all styles, speeds [...]
Harvard Business Review predicted more than 30 years ago that point of purchase sales would only continue to become more important as impulse buying increased and customers became less inclined to listen to the more direct suggestions of out-of-store advertisements. The best POP areas for profits and increased sales work with [...]
You have a major investment on the line and one chance to do it right. Only 20 percent of new businesses survive beyond their first year and only half of those businesses remain after five years, according the U.S. Small Business Administration. A lot can happen between the inception, launch and [...]
Why is training important? Taking the proper steps to train your staff is crucial to your company and brand. Not only will having a well trained restaurant staff decrease errors and mistakes, it will also clear up confusion and ensure all employees are given equal knowledge on the company and their [...]
What are Limited Time Offers? A limited time offer also known as an LTO, is a special menu item or items that are available for a short period of time. This includes seasonal items as well as discounts and promotions. Restaurants use limited time offers, or LTOs, for numerous reasons: They [...]
As customers invest more energy into searching for the perfect restaurant, more Americans than ever consider gluten-free options essential. Nearly 3.1 million people adhere to gluten-free diets according to a 2017 study from the Mayo Clinic, making the restriction three-times more popular than it was in 2009. The gluten-free phenomenon, now [...]
Skip the article. Download the checklist now! Restaurants that are getting ready to prepare an LTO promotion sometimes need a running start to get their planning jump-started. From concept to execution, there a lot of steps, and many of them need to be completed at approximately the same time. [...]
